What is Digital Marketing?
Digital marketing is the marketing of services and digital technologies through any digital medium such as the Internet, mobile phones, display advertising etc. Digital marketing involves various marketing techniques such as campaign marketing, e-mail direct marketing and content marketing etc. The use of digital marketing in the digital era allows brands to market their services and products. The use of social media communication allows companies/brands to receive both positive and negative review from the users that in return helps the company to work on their flaws and better the overall experience.
Although a student can learn digital marketing as a standalone course, he can also pursue it as a specialization like MBA in Digital Marketing. The course curriculum includes Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content and Blog Marketing (CBM), Web Analytics, Email Marketing, among others.
Many colleges and Universities are offering MBA programme as an executive, full-time and part-time or through online or through distance learning. Full-time and part-time MBA courses are almost similar courses differing in having classes on weekdays and weekends respectively. While an executive MBA is for professionals with 5 or 6 years of job experience and distance MBA for students having travel or financial issues.
In all of the above learning modes, distance MBA is new and the most opted education mode by students due to the heavy population and lack of infrastructure. Distance MBA can be done from any city in our country such as Delhi, Kolkata, Chennai or Correspondence MBA in Bangalore.
Candidates can opt-in colleges such as the Indian Institute of Management Studies (Ghaziabad), Symbiosis Center for Distance Learning, ICFAI for distance MBA, and Distance MBA at Bharathiar University.
Digital Marketing Courses in India
Top courses available on Digital Marketing in India are:
Certified Digital Marketing Masters Course by Digital Vidya
Certified Digital Marketing Master Course (CDMM) is for the students who are just getting started with their career in digital marketing. It is one ideal Master Certification for the aspirants of Digital Marketing, which bestows hands-on expertise and introduces its participants with the insights of Digital Marketing.
Core Modules of this course includes Email Marketing (EMM), Social Media Marketing (SMM), Inbound Marketing, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Web Analytics etc. The total cost of the program is INR 49,900 + service tax.
Digital Marketing Training Program by GeeksChip
Digital Marketing Training Program by GeeksChip has a duration of 45 days with the total fee of INR 25,000. Core Modules taught in this course are Search Engine Optimization (SEO), Social Media Optimization (SMO), Pay Per Click (PPC), Google Analytics, Google AdSense.
Job positions after completing this course include Social Media Analyst, PPC Analyst, Content Marketing Executive, Digital Marketing Executive, Online Reputation Executive, Freelance Digital Marketer. GeeksChip provides real time experience under our Digital Marketing training program, which covers 90% of practical Training and 10% of theoretical training addressing all industries.
Masters in Digital Marketing by DSIM
Masters in Digital Marketing offered by Delhi School of Internet Marketing is an integration of 4 courses which is further divided into 36 modules. The 4 courses include Digital Marketing, Advanced Optimization Strategies, Kunal’s Masterclass, and Black Hat Techniques. This course includes 15 certifications from companies: Google, Facebook, Hubspot, and Rankwatch.
Companies offering placements to DSIM trainees include ZARA, Woodland, BHEL, Tata Power, DELL, Rediff, HP, Google etc. The fee of the course is INR 65,450 with an additional 18% GST. The course fee can also be paid in EMI’s within 9 months.
Certificate Program in Digital Marketing (CPDM)
Digital Marketing Certification Program is an online course offered by Digital Academy. It is ideal for anyone involved in the planning, implementation or measurement of digital strategies – or anyone who would like to pursue a career in this area. The program is suitable for professionals of all levels and disciplines and will prepare them to take up a more specialist role within the overall marketing domain.
Core Modules of this course include: Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, Web Analytics, Integrated Digital Marketing Communications (IMC).
The fee for this course is INR 34,900. They also give features such as Lifetime Membership to access the recent recordings of the sessions and Lifetime Alumni Membership, an opportunity to be a part of Networking Events & industry discussions.
Certified Digital Marketing Professional Program
Certified Digital Marketing Professional (CDMP) program is an online course offered by NIIT in partnership with the Digital Marketing Institute (DMI). This course is suitable for marketing professionals, entrepreneurs, digital consultants, digital marketing enthusiasts, and product managers etc.
Core Modules of this course include: Search Engine Marketing (SEM), Social Media Marketing (SMM), Search Engine Optimization (SEO), Email Marketing, Web Analytics, Digital Display Advertising, Mobile Marketing etc.
Companies offering jobs for these professionals are Genpact, Yahoo, Deccan Chronicle, Emporio Armani, 3M India etc. The fee for this course is INR 37,500 lump sum. The fee can also be paid in 2 installments of base prices INR 23,700 and INR 15,800 with aggregates to a total of INR 39,500.