SEM 101: The Importance of Search Engine Marketing


Search Engine Marketing is often cited as the best marketing way to produce abundant web traffic. If you run the strategy properly, you can get a strong position on all search engines in the world, especially on Google. Abundant web traffic will definitely generate more potential transactions and new customers.

Importance of Search Engine Marketing

But, what is SEM? What’s the difference between SEO and what are the implications for your business development? Let’s see more!

Understanding of SEM

SEM is marketing on the internet. SEM is an abbreviation of the term Search Engine Marketing. The way that is done in marketing is in the form of promoting a website by increasing its visibility on search engines.

This SEM actually includes SEO tactics. We’ve discussed the differences between SEM and SEO in the previous article: Also read here: Search Engines Definition and Types complete guide here

Difference between SEM and SEO

So, there are many marketing strategies in the digital era, one of them is SEM. If you read the article “Differences in SEM and SEO”, you will better understand how the categories are divided and how all the techniques must be run together to have a positive impact on your business. But, this time we will discuss in more detail the importance of SEM.

The Importance of SEM for Business Success

Here are some benefits that you can achieve if you apply the SEM strategy!

SEM Can Increase Conversion

Simple conversion means how your business captures audiences can produce transactions or other things that are profitable. Money is indeed a goal that you clearly want to get from your marketing campaign, but you should not ignore the other types of conversions. You can break your target into several things that are no less valuable such as new customers, new subscribers, or also participants in the contest/competition that you hold in the campaign. These are all alternative conversions that are also important.

SEM itself is a good conversion drive for all types of campaigns that you want to run. Why is that? That’s because paid advertisements are usually linked (link) to the landing page with conversion purposes which are already clearly a kind of event ticket sale. That way, there is a process ranging from paid advertising (ads) to internet users click and arrive at a web page that provides a means of transaction. So, you can also realize that the ads that are installed are usually more suitable for final conversion purposes. Also read here: The 9 Best Keyword Research Tools (Free and Premium)

SEM Can Improve Brand Awareness

Although SEM is often considered the lowest part of the marketing channel, SEM is actually effective for increasing brand awareness of your business. Google once supported the statement. Google states that advertising on search engines can increase brand awareness even up to 80%.

Although the ads that appear on the search page cannot be clicked, your brand can still be clearly seen and can be realized by internet users. People who search for certain keywords related to products or services, for example. They certainly still cannot avoid displaying advertisements.

If they type your competitor’s business brand name, search engines can still find out well and decide to display your brand as an ad. People must also see and are interested in trying to review your brand profile.

SEM can be done with a limited budget

SEM 101 The Importance of Search Engine Marketing

You might be hesitant to make ads because of the cost problem. Companies both small and large may not yet realize that the cost of implementing SEM is actually not as big as the benefits.

In fact, if you think about it, this one and is very flexible when compared to traditional types of paid advertisements such as baligo and advertisements in cinema shows, for example. There is no minimum amount of how many ads to run. With at least around 60 thousand Rupiah, you can achieve many potential benefits at once. But keep in mind, this can only happen if you manage all of your ads, run them correctly.

So, the internet really brings fair and open opportunities for all business people from small to large scale. All can get the same potential benefits.

Well, try reading the following article to find out how to optimize Google AdWords as your ad campaign:

Google AdWords Optimization Guide

SEM Can Target More Local Targets

SEM is a very important tool for encouraging more people to visit on your website. Not only that, as we have said before, of course, you can get more conversions even though the budget is limited. Well, if you read articles that we have previously made about the habits of search engine users, you will understand the importance of local targeting in order to produce effective web traffic and conversions.

For example, when people type in the keyword “Nearby Car Wash Places”, the results will also appear in the form of several websites or directions to the car wash around the user’s location. Then, how do you make your marketing more local and effective?

Try reading the following article:

Local SEO Guide

SEM Can Produce Traffic Consistently and Appropriately

Again, every business definitely wants a lot of web traffic, not only lots but also consistent ones to maintain visibility and sales. Not only that, but the purpose of this traffic consistency is also so that you can plan, estimate, and budget your campaign. Unfortunately, the surge and decrease in traffic often happens and sometimes it is not clear why it can happen.

Now, to reduce some of the annoying chaos, ads on search engines can be used to create traffic that is specifically consistent with certain keywords. Even this ads can also help you control the amount of traffic that comes to your website in a certain time. Also read here: Complete SEO Bing Guide Can Be Applied To Your Site

Google has stated that ads or SEM can be more stable than other digital marketing techniques. SEO certainly fluctuates because algorithmic changes are constantly being carried out by giant search engines like Google. By installing ads, we can avoid such fluctuations/uncertainties.

But obviously, this is not just a matter of generating abundant traffic. One of the biggest benefits of search advertising/ads is its ability to bring targeted traffic. You can’t always control who sees your organic search results. But with the presence of SEM, you can create a special audience that is far more likely to have the potential to see and be directly involved with the ads that you have installed. PPC search ads are also able to target certain demographics and visitors in any part of the sales funnel. This means that the traffic you receive from paid ads can better meet the requirements than traffic generated from organic SEO.

That’s the implication of SEM for your business. SEM analysis is also important in addition to its application. Now there are a lot of good SEM tools and you can try to help your digital marketing strategy, one of which is SEMRush.


So, friends, By reading this article, you can understand what SEM is and what is the importance of SEM for the development of your business. Hopefully, this article helps, success always! Thank you for reading this article.


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