Effective Email Newsletter Psychology for Your Customers, Using an effective email newsletter, it can increase your customers. Have you used an effective email newsletter? For beginners in the digital marketing world I am usually surprised when I tell them this:
Email marketing is the most effective form of marketing available today.
- What about Snapchat?
- How about Instagram stories?
- What about influencers?
- What about Facebook groups?
The platforms above are nice, fun, innovative, and yes, they are quite effective. But if you want to talk about the cold market, a difficult conversion, it will relate to email. When you consider the time, effort, cost, ROI, and all other factors that go into the marketing channel, email is on top.
According to data from International Data Corporation (IDC), the largest online activity conducted by India Internet users is accessing electronic mail or e-mail.
This activity still holds a portion of 17.8 percent compared to overall Internet users in India.
What makes email so popular is a more personal relationship.
It’s like having someone’s phone number. In addition, with newsletters or opt-ins, people tend to be careful to share their emails.
Your email will work effectively if it has the right format.
Disrupting the basic elements of email marketing can make a difference, there will be high conversion or low conversion.
This may sound unimportant, but people care about email formats.
They may not know why they care, but psychologically, email format has a profound effect on readership, conversion, and effectiveness.
In this article, DigitalMarketer.id wants to show some psychological tips on effective email newsletters.
Black is the best color
- But wait, is not it black and white color is quite boring?
- Here, we’re talking about text and background colors.
- An effective email newsletter uses black text. White background.
Simple but effective.
Website designers know page contrast is more important than a certain color, but the simple black text on a white background is pretty standard among e-commerce giants like Amazon and eBay.
Even so, do not be afraid to splash the color variations in other parts.
Some designers can look different, especially in the header. Here are some designs that work.
The use of colors is meant to convey a consistent message throughout the newsletter.
Each newsletter above is a holiday theme, and each brand has a strong enough branding into the holiday theme in order to have the maximum effect.
Colour coordination is a powerful way to create a brand, and many successful companies take advantage of every color of the spectrum for their logo.
When we think about color and personality psychology, we will discuss Hartman’s Personality Profile, which divides personality into four colors: red, blue, white, and yellow.
Psychology also connects different colors with different moods.
It’s not necessary to be understood to create a logo, but it would be good to design an email newsletter.
So, do not hesitate to be creative with your color scheme, but keep your text black with a white background.
Greetings in Email
For an effective email newsletter, greetings to an email are important.
Messages without greeting or personal greetings are also more likely to be marked as spam.
Most email programs display an opening line of the email, so use this wisely.
You do not want to come and look too pretentious and too friendly.
But, you should not lose the whole greeting, because it feels like jumping into a conversation with a stranger.
This makes people uncomfortable.
However, starting an email with greetings is important to make it easier for people in the conversation.
So maybe enough with “Hi” or “Hello” can already look personal.
How to create an appropriate email subject
An excellent email newsletter in the world becomes worthless if it is not opened by the subscriber.
To improve the open rate email is one of the biggest challenges.
There are also various psychological tricks that can be used when composing the subject of the email for the email is a lot of clicks.
Humans are conditioned to answering questions according to a study, and promoting exclusiveness fulfills Maslow’s needs theory.
Each of these principles can help improve the open rate email and the rate of reading the email.
There are some tips for putting together a good email subject line.
It’s a short, compact, and personal. A sense of urgency and exclusivity also has a 22 percent higher chance of being unlocked by the user.
As long as you keep up with the basics of making emails like a typo, do not create emails that look like a fraud, you will have no problem convincing people to actually open your newsletter.
The format to be used for an effective email newsletter
Formatting an email seems like a basic step that can be easily ignored, but how your group information is important.
Some eye-tracking studies have been done about how people view digital content, whether it’s a website or an email.
The results basically show the pattern F is the optimal format for information.
The researchers in this study used a device similar to “Xbox Kinect” which tracks the user’s eye movements when presented with information on a website page.
Eight research subjects showed the page for 30 seconds without being told what the website was.
Then, a heat map is based on data. In each instance, people see the top and bottom pages on the left side and read the information from top to bottom.
The Fitts theory is a psychological principle intended to explain the mechanism of the purpose of the human movement.
Basically, distance and size affect the time it takes for us to focus on something.
With the basic terms but, a large title will quickly grab the attention of the user’s eyes.
Other important points (including CTA) should also be large, although not as big as the title, it’s to increase visibility.
CTA should also be the place where you display the most vibrant colors and images to maximize the effectiveness of your newsletter email.
End the email
Hick’s theory is pioneered by Psychologist William Edmund Hicks and states the time it takes for a person to make a decision depends on the number of choices given to them.
By knowing this, the best place to end a newsletter is with CTA (with links).
Examples of emails above are emails that apply Hick and Fitts theory,
There is a lot of information, but the important part is there are events you can list.
Of course, you need to optimize your email list for mobile devices, as nearly half of all emails are read on the phone, but only 11 percent of email templates are optimized for mobile devices.
Be sure to doses on every change of your email template using some of your emails.
Although the look and feel of newsletters are different from standard email (especially for the ability to include images and fonts), the standard content of your emails should remain the same.
Who is on your list?
Psychologist Justin Kruger, Ph.D. And Nicholas Epley from NYU published a study nearly a decade ago explaining how email and other forms of electronic communication can often lead to misunderstandings.
Basically, our inability to step out of the ego and lack of tones in our own emails makes the message often unclear.
When asking for their email address, always make sure they are clearly willing to receive newsletters.
There is no point in sending emails to people who do not want to receive your messages.
This is the first step in ensuring the success of your email. Here’s a little use of demographic data for email.
Email marketing tools like Mailchimp with email automation services, you can use to set targeting and time to send emails for specific demographics to optimize conversion rates.
Psychologists generally agree that men and women communicate differently, and age can also change our perspective.
Make sure you communicate with the right email demographics in the same way that target customers from other marketing or sales channels.
Though ancient, email is still an effective method of communication.
Social media and other online forums are more public conversations, and email is a personal matter, very suitable for businesses and mobile phones.
Email marketing continues to prove to be an effective way to increase sales at a minimal cost, especially when using email marketing tools.
However, it is not just any email that can be used. Human psychology in marketing continues to have a relationship, and understanding the psychology behind the perfect email is the key to optimizing email marketing efforts.
The eye-catching graphics, images, catchy headlines and compact email topics, and can increase the open rate. Well, that’s an effective email newsletter for your customers.
The Final Word:
Have you applied it to your email newsletter? You can share opinions with Techought.com about effective email newsletters in the fields below.